With every shoot, one of my favorite things to see is the metamorphosis of the model into the glamorous character that I have envisioned in my mind. It is one of the most satisfying moments in going from concept to page.
Archives for posts with tag: Catalogue
It’s 9am on March 13, 2012. The day of the Seaman Schepps Spring/Summer 2012 catalogue shoot. Our model Yulia T has arrived and is getting ready for what will be an elaborate transformation into a ’40s siren. Makeup artist Bryan Z begins…
More footage of Miss Yulia’s transformation to come!
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For each finished image in the catalog, we sometimes have to take hundreds of shots before we get the right one. For this particular series, a total of 398 shots were taken! It’s nice to go back now and look through the ones that didn’t make the cut. There are so many good ones… the editing process is brutal!
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The Snuff Bottle Bracelet is Schepps at the height of whimsy and imagination. Originally made from snuff bottles hand-carved from sem-precious stone (see an original at the top of the image), our newest version is a stunning combination of blue chalcedony, faceted iolite, rock crystal, with diamond and sapphire accents mounted in 18k white gold.
The newspaper article is from the Washington Post in 1968. Society columnist Maxine Cheshire dubbed Schepps “America’s Court Jeweler” in this very article! She also notes, “David Webb, Pierre Schlumberger and even costume jeweler Kenneth J. Lane credit Schepps with being the daddy of them all.”
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S.S. vacationed with his family in La Baule (Brittany) from 1927-1928. I imagined his sketch/inspiration book during this time for the Schepps catalogue… The photos at left are of S.S., his wife Nell, and daughters Patricia and Diane at La Baule. The renderings of the jewelry are for designs he made for the Duchess of Windsor Wallis Simpson (a gift commissioned by the Duke) and for the First Lady Roosevelt. I had so much fun raiding our archives during the making of this catalogue! The little coral figure was in a box with all of S.S’s personal effects. Rather than put together the collages digitally and using the oh-so-horrible fake “drop shadow” effect, I really wanted all the objects to come off the page. Hence, each page was assembled from real objects and shot as separate plates, then stitched together into a spread using Photoshop! More to come…
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